Attack Zero

Attack Zero is the Number 1* Ultra-Concentrated Liquid Detergent Brand in Japan

*Data source: Value share data from 7/2019 – 6/2020, SRI data, INTAGE Inc

Attack Zero

Attack Zero is the Number 1* Ultra-Concentrated Liquid Detergent Brand in Japan

*Data source: Value share data from 7/2019 – 6/2020, SRI data, INTAGE Inc

Ultimate Hygienic Cleanliness with Attack Zero

Removes even stubborn invisible microscopic stains

Anti-stain technology*

Colour brilliance and whites restoration

Anti-bacterial formulation^

Made in Japan with plant-based ingredient (Bio-IOS)


*Prevents future stains from adhering to fabric fibres.
^Removes and inhibits the growth of odour causing germs and bacteria, preventing musty odours from sweat and indoor drying.

Attack Zero Range

  • Ideal for Top Load
  • Ideal for Front Load
  • Attack Zero
  • Attack Zero Low Suds

Join us in playing a part for Environment Sustainability!

At Kao, we pledge that all stages of Attack Zero’s product life cycle (from selecting materials to waste disposal) are environmentally friendly.

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